Me!

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What I bring to your online or print project

I am a seasoned print and web designer with proven creative and technical skills, as well as solid team and project management abilities. I am enthusiastic about using clean, accessible design to promote my client’s message. A top-notch organizer, I have many years of experience meeting tight deadlines and delivering projects within budget.

Currently I am the Director of Web Design and Content for an internationally-known nonprofit based in the Washington, DC area. I also freelance as a design consultant catering to a wide range of organizations. My past clients have included Save the Children, The Avalon Theatre, The DC Cooperative Housing Coalition, Interages, Octane Marketing, and The Human Rights Campaign, as well as a number of small businesses in the DC region.

Contact me to discuss your next design project.

Work experience

Director, Web Design and Content

Insurance Institute for Highway Safety

Arlington, VA | 1994 to present

Design and manage day-to-day operations of the organizations's website (averaging 3.25 million visits per year) and intranet. Have directed and implemented numerous redesigns of the site since its inception in 1996, and am currently working on the most extensive front- and back-end overhaul to date. Supervise web producer and junior designer and oversee project team, which also includes two senior programmers. Manage design and content flow for the organization's intranet.

Began tenure at IIHS as Graphic Designer to assist art director. Have also held the positions of Presentations Designer and Web Producer.

In addition to current online duties, responsible for design and production of all exhibit graphics for the 10,000 square-foot display area at the Institute’s crash test center, including management of a $30,000+ annual display budget. Also produce large-format graphics (trade shows, building displays, etc.) for the Institute and, upon request, for member insurance groups. Most recently was a key organizer of the Institute’s 50th anniversary event, ensuring graphics consistency across all displays and materials produced. Frequently serve as backup print designer.

 

Freelance Graphic Designer

1990 to present

Design and produce identity packages, promotional flyers, advertising campaigns, conference collateral, direct mail campaigns, environmental graphics, presentations, event invitations, and website templates. Work has appeared in The Wall Street Journal, The Washington Times, USA Today, and other national and local newspapers and publications. Experienced print production artist, able to deliver technically well-formatted files to vendors for error-free finished products.

 

Graphic Designer

American Management Systems (now CGI/AMS)

Fairfax, VA | 1990 to 1994

Designed and produced proposal graphics, conference materials, signage, flyers, advertisements, and event invitations for in-house corporate marketing group serving local government and higher education clients.

 

Previous experience
1985 to 1990

Held several retail management positions with concentration on innovative product development and creative merchandise display. Designed store signage and product catalogs.

Education

University of Virginia, Charlottesville
B.A., Art History (minor: French)
1985

Supplemental undergraduate coursework in marketing, economics, accounting, and public speaking.

In addition to many years of on-the-job training, I have attended graphic design classes on the community college level and participated in numerous career development conferences, seminars, and hands-on classes for both print and web design. Most recently attended Nielsen Norman Group’s Web Usability Week 2009 in San Francisco and TJPA’s Quark to InDesign training course in Washington, DC. Will soon be attending Nielsen Norman Group’s Web Usability Week 2010 in New York City.

 

Software proficiency

Dreamweaver

Photoshop

Illustrator

InDesign

Acrobat

QuarkXPress

Microsoft Office

Mac environment preferred

 

Services

Design of all manner of printed materials, from logos to multi-part conference or marketing packages

Print project management from selection of printhouse through to finished piece

Adaptation of printed materials to online usage

CSS-based website design (especially custom-designed templates in collaboration with coders/developers)

Website editing, information architecture, and usability consultation

 

 

 

 

 

 

©2010, Leslie Oakey print & web design | creative, budget-conscious results